It’s a day Macintosh Avid editors have been waiting for, Avid Media Composer is now Apple Silicon Native. It’s...

The Kickstarter campaign for the new ShiftCam Cinema Series of lenses for smartphones has not launched yet, but thousands...

Welcome to Tool Tip Tuesday for Adobe Premiere Pro on ProVideoCoalition. Every week, we will share a new tooltip...

With a series of innovative new lenses on display at CP+ 2025 Japan, Viltrox aims to redefine the lens...

The STORM updates add some controls and rectify certain lighting behaviors. For the MC Pro, new features such as...

Compact and lightweight, the portable Viltrox K90 30W RGB unit delivers excellent on-demand color for video and photos, controllable...

ZEISS brings the legendary name Otus back to life with new lenses optimized for the latest mirrorless mounts and...

Back in 2022, I published Review: Bunny Stream beats Vimeo Pro for 4 reasons-at least. Even if you already...

Sigma recently announced the Sigma 300-600mm F4 DG OS | Sports lens for the US Market. The Sigma 300-600mm...

SIGMA is pleased to announce the Sigma BF, a 24-megapixel full-frame L-Mount camera. The Sigma BF presents an uncompromising...

Sigma recently announced the renewed I series lenses for the US market. The nine stylish, compact, full-frame prime lenses...

While you might have blurred out a background or sharpened a little to save a slightly misfocused shot, there’s...

With a 1.4-inch sensor that is similar to Micro Four Thirds, a built-in three stop ND filter, enhanced video...

NVIDIA officially announced the launch of the RTX 5070 Ti, lauded as a creator’s dream and able to accelerate...