hasselblad

Hasselblad XCD 4/45P: the world’s lightest digital medium format AF lens

Hasselblad XCD 4/45P: the world’s lightest digital medium format AF lens

The Hasselblad XCD 45P is the world’s lightest digital medium format autofocus lens on the market today, a lens designed for anything from travel photography to urban exploration and…

PVC’s guide to camera drones for 2020

PVC’s guide to camera drones for 2020

DJI is the most popular name when you think of drones for image capture, but Parrot is still around, and new drones, announced at CES 2020, may well change the…

Chicago photographer Clarissa Bonet wins Hasselblad X You Grand Prize

Chicago photographer Clarissa Bonet wins Hasselblad X You Grand Prize

Clarissa Bonet, a Chicago-based photographer is the final grand prize winner of the Hasselblad X You Grand Prize, with an image created as part of a fashion editorial shot…

Hasselblad 907X Special Edition: celebrating the Apollo 11 moon landing

Hasselblad 907X Special Edition: celebrating the Apollo 11 moon landing

The limited 907X Special Edition with which Hasselblad celebrates the company’s role in the historic Apollo 11 moon landing has a special commemorative anniversary text: “On the Moon Since…

Hasselblad: a new release cord and charging hub for the X1D-50c camera

Hasselblad: a new release cord and charging hub for the X1D-50c camera

Hasselblad expands the X system with two much needed accessories: a release cord to put an end to camera vibration, and a battery charging hub, so you can shoot for…

Hasselblad shows at Photokina its fastest lens ever: XCD 1,9/80

Hasselblad shows at Photokina its fastest lens ever: XCD 1,9/80

Increasing the capabilities of the X1D-50c mirrorless  medium format camera, Hasselblad adds three new lenses to its XCD lens family, including the XCD 1,9/80, its fastest lens…

DJI Mavic 2 Pro and Mavic 2 Zoom: a new era for camera drones

DJI Mavic 2 Pro and Mavic 2 Zoom: a new era for camera drones

DJI’s new drones mark two firsts: the Mavic 2 Pro is the world’s first drone with an integrated Hasselblad camera, and the Mavic 2 Zoom is the…

Magic ViewFinder: a free director’s viewfinder app for Android and iOS

Magic ViewFinder: a free director’s viewfinder app for Android and iOS

Cinematographers, directors or photographers who use a camera and want to check and or simulate framing without holding the camera, should check the FREE collection of Magic ViewFinder apps. Whether…

Hasselblad’s widest lens ever, the XCD 21mm

Hasselblad’s widest lens ever, the XCD 21mm

Previously announced, the XCD 21mm f/4 lens is finally available for ordering, at the same time Hasselblad announces the X1D camera get new features through a firmware update. Announced…

Hasselblad H6D-400c MS, a 400 Megapixel multi-shot camera

Hasselblad H6D-400c MS, a 400 Megapixel multi-shot camera

Available for sale and to rent, the H6D-400c MS allows users to create a final image with an effective resolution of 400MP via 6 shot image capture. Building on…

Hasselblad brings XPan format to digital

Hasselblad brings XPan format to digital

The XPan concept now available, through an adapter, for the X System series, offers a panoramic format to the digital models, reviving a joint project from Hasselblad and Fujifilm. The…

Hasselblad opens online store

Hasselblad opens online store

Hasselblad’s new online store is now open to the USA, China, UK, Germany and France. Visit it without leaving home! After announcing, early November, the Rent a Hasselblad program…

Hasselblad X1D-50c: don’t buy one, rent it!

Hasselblad X1D-50c: don’t buy one, rent it!

Aware that owning a Hasselblad is a significant investment for anyone, Hasselblad created a global online service for anyone to book Hasselblad cameras and lenses for a selected period of…

New firmware for Hasselblad X1D and H6D

New firmware for Hasselblad X1D and H6D

  Modern day cameras allow to enhance user experience through firmware, and Hasselblad is exploring how far it can go with its models. Making cameras that are user-friendly was…

Behind the Scenes of a Top Gun shoot

Behind the Scenes of a Top Gun shoot

  The Top Gun sequence showing Maverick and Goose taking a picture of a surprised MIG pilot was recreated with a digital Hasselblad. Behind the Scenes shows how it worked…

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