The NAB announcements continue as Avid has introduced what they’re calling “integrated open and cloud-enabled post-production workflows” at NAB...

Atlas’ latest release provides cost predictability and economical scalability to help media organizations free their data from the confines...

The new AF 50mm F2.0 Air FE/Z lens from Viltrox is, the company claims, “not just nifty, the ultimate...

Middle MAX Menace, Air Climber, MICROGrip, and Litemover, all will be at MSE’s booth at NAB 2025. But there...

A live demonstration of Rio Media Suite software will be available during exhibit hours on April 6-9, 2025, in...

The new Nuke Stage solution provides end-to-end creative content control, providing consistent color, flexible data format support, and interoperability with...

The UHD-DIGISUPER 122 Novel Look lens will be on display for the first time at NAB,  in Canon’s booth...

Today, Nikon announced the new full-frame / FX format Z5II, an entirely new generation of intermediate-level camera that miraculously...

At NAB 2025, Adobe is delivering new 25.2 versions of both After Effects and Premiere Pro  with AI workflow...

We’ve all been there: It’s 2:00 am and your eyes are bleary from staring at your footage. Or one...

Here is an interesting surprise coming right ahead of NAB, Celtx has launched a screenplay plug-in extension for Adobe...

The brightest light in the world to offer color adjustability, the STORM XT52 can be seen in the Aputure...

Welcome to Tool Tip Tuesday for Adobe Premiere Pro on ProVideo Coalition. Every week, we will share a new...

After Effects 25.1 is the current version, with no big recent announcements. NAB in April 2025 might change these...