The new iMac Pro–is it worth it? Probably.

The new iMac Pro–is it worth it? Probably. 1

With the vague announcement of a new Mac Pro to come “sometime” in 2018, Apple-based creatives are being tempted with a new shiny thing: the iMac Pro. But is it enough machine for post-production work? Let’s break it down, starting with the display. Our industry is on a collision course with HDR. It’ll take a good […]

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Vimeo 360 Enables Filmmakers to Make Money and Content with 360 Video

Vimeo 360 Enables Filmmakers to Make Money and Content with 360 Video 4

Vimeo had a very big presence at NAB 2017, where we got a great sense of their new review and approval options as well as new abilities to be able to work directly in tools like Premiere Pro. These sorts of developments and advancements are an illustration of the approach the company is taking around […]

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Samyang introduces third AF lens

Samyang introduces third AF lens

The new compact and lightweight lens from Samyang, AF 35mm F2.8 FE, will be available globally from July, with a suggested retail price of $ 399. Samyang, which in some markets takes the name Rokinon, expands its line of autofocus lenses with this new reference, a full frame wide-angle, luminous, compact and lightweight lens, which […]

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Nikon’s new wide-angle lenses for photo and video

Nikon’s new wide-angle lenses for photo and video

Offering maximum versatility whether shooting vast landscapes, architecture, interiors or events, the new wide-angle lenses from Nikon are also vlogging or video tools to explore. The three NIKKOR lenses cover a wide range of wide-angle applications. The new ultra-wide zoom and lightweight DX-format AF-P DX NIKKOR 10-20mm f/4.5-5.6G VR is an excellent value for budding […]

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Canon See Impossible: seeing beyond what the human eye can see

Canon See Impossible: seeing beyond what the human eye can see

Expanding viewers’ horizons means allowing them to see beyond the darkness. Canon is pushing the visual boundaries to reveal a world not usually seen, with the “Canon See Impossible” videos. Two new videos, “See Beyond Darkness” and “See the Light”  expand Canon’s collection showcasing the capabilities of Canon imaging technology and how it allows us […]

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Affinity Photo for iPad announced

Affinity Photo for iPad announced

Affinity Photo for iPad was unveiled today during an exclusive presentation segment at Apple’s keynote event in San Jose, California. The app is available to download, with a special price of $19.99. Affinity Photo is already the choice of thousands of professional photographers, retouchers and editors around the world. Now Affinity Photo for iPad redefines […]

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Cine Gear Expo: Cool Stuff

Camera Crane

Cine Gear Expo, the two-day show on the Paramount lot in Hollywood, is the best place to see industry tools, many of which you’ll be hard-pressed to find at NAB or IBC. Yesterday I covered Cine Gear’s three big camera-related announcements; today I’ll look at some of the other interesting things I ran across or that people […]

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Cine Gear Expo: Three Cameras

Mitch Gross and the AU-EVA1

Canon, Panasonic, and Sony all used Cine Gear Expo 2017 as the event to anchor their announcements of new cine-oriented cameras. What they revealed says much about where the industry is going, and when they revealed it speaks to the growing importance of Cine Gear as an industry show. [Updated 5 June to clarify that […]

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Updates and Announcements from Cine Gear 2017

Updates and Announcements from Cine Gear 2017 6

Just as it does every year, Cine Gear 2017 provided production professionals with an amazing venue to connect with one another, learn from the experts and check out some new pieces of technology. Spread out across the Paramount Studios in Hollywood, exhibitors took up residence in various soundstages and throughout the lot. The highlight had […]

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Panavision’s new Primo Artiste lenses

Panavision’s new Primo Artist lenses

Eleven focal lenghts for 8K, a new HDR viewfinder, a new filter and a iPhone app to control the Millenium DXL were some of the surprises Panavision had to show at Cine Gear Expo this year. Panavision went to Cine Gear Expo decided to reveal its advanced new tools for the large-format Millennium DXL 8K […]

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