Cinematographer Art Adams shoots spots, visual effects, web/interactive/mobile and high-end marketing projects. His website is at http://www.artadamsdp.com.

Art has been published in HD Video Pro, American Cinematographer, Australian Cinematographer and Camera Operator Magazine He is a current member of the International Cinematographers Guild, a past member of the Society of Camera Operators (SOC), and an industry consultant and educator. He lives in the San Francisco Bay Area.

Casting the look of a camera into glass

Casting the look of a camera into glass

Recently I had the pleasure of meeting with ARRI’s senior color designer, and I asked him the question I like to ask all camera manufacturers: “Why?&#8221…

Large sensor lens coverage: taking old glass to the “breaking” point

Large sensor lens coverage: taking old glass to the “breaking” point

 Old glass and large sensors need a lot of testing. The results may surprise you. In this article I took a look at how older S35 lenses performed on a…

The simplest interview setup ever: the modern update

The simplest interview setup ever: the modern update

Many years ago I wrote about the simplest interview lighting setup ever. Here’s my modern take on that same setup. The TL;DR version is: I still use…

Speed lighting: more lessons from the ARRI Academy

Speed lighting: more lessons from the ARRI Academy

The ARRI Academy isn’t only about learning how cameras work. We also teach how to use them. I’ve never seen a class as motivated as the…

ARRI Signature Primes: the conscious design of softness

ARRI Signature Primes: the conscious design of softness

This is a story about a lens family whose soft focus backgrounds were consciously designed, and the lens mount that made them possible. For the last six months I&#8217…

Setting up your on-set monitor: what to look for, and what to avoid

Setting up your on-set monitor: what to look for, and what to avoid

A few years ago, when high quality LCD monitors didn’t exist, I found myself in the wonderful position of mentally averaging every monitor on the set. The on…

The film look: what is it, and why are there two of them?

The film look: what is it, and why are there two of them?

The film look is an elusive thing. Everyone has their favorite flavor, but there are two basic, yet opposite, techniques in vogue right now—and I think I’ve…

Alexa 65 shows that large format TV makes a difference in “Altered Carbon”

Alexa 65 shows that large format TV makes a difference in “Altered Carbon”

I’m eight episodes in to Netflix’s Altered Carbon, and I’ve officially become a believer in large format TV cinematography. Here’s why. It…

Your camera MAY have a color gamut: further musings on camera color pipelines

Your camera MAY have a color gamut: further musings on camera color pipelines

My last article resulted in some new input on color gamuts. Here’s what I think I know now. Before I start, if you haven’t read my…

Your camera does not have a color gamut

Your camera does not have a color gamut

Yes, it’s true: your camera has no color gamut. Don’t believe me? Good, ’cause I’m going to try to lay it out for…