Commercial Archives - ProVideo Coalition

The secret life of behind-the-lens nets

Art Adams August 05, 2019

“What’s with the pattern in the headlights?” I asked the first camera assistant, as I looked through “B” camera on a feature film set…

The Filmtools Podcast Eps. 8 (w/ High Speed Cinematographer Peter Cote)

Filmtools June 14, 2019

Each week The Filmtools Podcast talks with industry professionals in a candid conversation about their career, relevant news within the industry, and about the art and gear behind filmmaking. &nbsp…

ARRI Signature Prime and Mini LF Event: Sim Video, Vancouver

Art Adams May 30, 2019

Come see me on June 6th at Sim Video in Vancouver, B.C., where I’ll co-present a session on ARRI Signature Primes with product manager Thorsten Meywald…

How to Shoot a Spec Video for New Work

Thomas Lahoz May 28, 2019

People always ask if they should work for free or if they should bother to shoot a spec piece to land more paying work. In this webinar, I’ll…

The Filmtools Podcast Eps. 5 with Cinematographer & VFX Artist Phil Holland

Filmtools May 24, 2019

Each week The Filmtools Podcast talks with industry professionals in a candid conversation about their career, relevant news within the industry, and about the art and gear behind filmmaking. &nbsp…

The Filmtools Podcast Eps. 4 with Director Cole Walliser

Filmtools May 17, 2019

Each week The Filmtools Podcast will talk with industry professionals in a candid conversation about their career, relevant news within the industry, and about the art and gear behind filmmaking…

Introducing The Filmtools Podcast

Filmtools May 03, 2019

Each week we will talk with industry professionals in a candid conversation about their career, relevant news within the industry and about the art and gear behind filmmaking. We…

Quantifying the Large Format Look

Art Adams March 29, 2019

Large format is no longer out of reach of the average filmmaker, but the look is difficult to quantify. Naturally, that means I’ll give it a try. I…

Filmmaker Friday featuring James McKenzie

Filmtools March 22, 2019

With hundreds of jobs and opportunities, breaking into the entertainment industry can be a unique experience for anyone who decides to try to make a career as a filmmaker. From…

Behind-the-lens nets: a lost art makes a comeback

Art Adams February 11, 2019

I’ve always been a little different. That’s the only explanation I have for cutting gels out of Rosco and Lee swatch books and putting them behind…

Chromatic aberration: hard edges, hue shifts, and storytelling

Art Adams February 01, 2019

Accidents yield interesting truths. This is especially true in lens and camera tests, where it’s hard to know what to test for but there’s always something…

Panasonic Delivers First 4K/60P Camera among Broadcast-Grade PTZs

Brian Hallett January 04, 2019

The new Panasonic AW-UE150 4K/60p pan/tilt/zoom camera and its companion AW-RP150 remote controller has been released. The UE150 features UHD 60p output and a wide…

Lens coverage, sensor size, and pushing the limits

Art Adams December 14, 2018

Sensors and lenses don’t always get along. In the HDR and UHD world, it’s important to test, test, test. Recently I shot a diffraction test meant…

Signature Primes vs. Ultra Primes: The Pixel-Peeper’s Guide

Art Adams December 13, 2018

For nine months I’ve been working periodically as a trainer for the ARRI Academy. Recently we added an Alexa LF to the class, accompanied by a set of…

Casting the look of a camera into glass

Art Adams November 01, 2018

Recently I had the pleasure of meeting with ARRI’s senior color designer, and I asked him the question I like to ask all camera manufacturers: “Why?&#8221…

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