Sim Video, a world-renowned video equipment rental company headquartered in Toronto, recently purchased Fujinon PL Series 18-85mm/T2.0 (see attached photo) and 75-400mm/T2.8-T3.8 zoom lenses. As early adopters of cutting-edge lens design, Sim Video is the first customer to add the 75-400mm/T2.8-T3.8 to its rental inventory.

On the pilot for Men with Brooms, Rudolf Blahacek, director of photography, used the Fujinon 18-85mm/T2.0 lens from Sim Video in combination with Zeiss Master Primes. “The stop (2.0) allowed me to use the one lens 80 percent of the time on the A camera,” said Blahacek. “Contrast ratio was similar to the Master Primes, and the color was similar with the zoom and the primes.”

Over the years, Sim Video has made considerable investments in Fujinon ENG lenses and E Series zooms. As early adopters/investors in the E Series product line, Sim Video was able to offer the production community unmatched optical performance in a 2/3-inch HD environment.

“Fujinon’s commitment to the art of cinematography from the early days of HD made it an easy decision to continue investing in the new PL products,” said Rob Sim, president and founder of Sim Video. “Fujinon’s exemplary service and factory commitment to the development of the optical tools needed in the emerging digital cinematography markets make Fujinon PL zoom lenses a future-proofed buying decision.”

Designed for the latest digital and film PL mount cameras, the 18-85mm/T2.0 and 75-400mm/T2.8-T3.8 are the first models from Fujinon’s new PL Series of zoom lenses. Two additional models, offering focal ranges of 14.4-45mm/T2.0 and 24-180mm/T2.6, will be available in early 2010.

The PL Series feature the fastest T speeds available in a family of zooms, with unprecedented color matched 4K optical performance. All four zooms are similar in size and weight, and uniform gear placement and front barrel diameters enable quick and efficient lens changes.

About Fujinon
Fujinon is a major manufacturer and distributor of optics and lens assemblies for the broadcast, digital cinema, and industrial markets. The company’s line of television zoom lenses are used in virtually every segment of the broadcast industry, including electronic newsgathering, studio and field production, and high definition television. For more information about Fujinon broadcast and communications products, call 973-633-5600 or visit our web site at www.fujinon.com/DigitalCinema.