There is a great article in the New York Times about a new ad model being tested by Seth MacFarlane and Google. As I understand it, the creator of Family Guy (my personal favorite show), is going to create (50) 2-minute shows that will be placed via Google Adsense. Whereby the mini cartoons will be targeting the correct demographics via Google’s code. In addition, these new cartoons will be supported by advertising within, around, and as preroll.
Besides a clever approach, I think this can only create more opportunity for video professionals. It also scares me a little about how pervasive Google has really become.
The article is a great read: Google and Creator of Family Guy Strike a Deal