San Francisco, CA – August 4, 2008 – Digital Anarchy, known for its high quality creative software in both the broadcast and Photoshop markets, has announced today the sale of their full video product line to Red Giant Software. For seven years, Digital Anarchy has made a name for itself by delivering innovative software for visual effects, video editing and 2D animation in the film and television industry. Effective Monday, August 4th, the company will transfer sales and support of 12 plug-in products for host applications that include Adobe After Effects, Apple Final Cut Pro, Avid systems and Autodesk systems.
This asset sale will allow Digital Anarchy to focus on their other core market, Photoshop plug-ins for photographers and digital artists. Since 2004, the company has released tools that help professional and hobbyist photographers to uniquely create a fully digital portrait studio. The company has recently focused on software that provides custom graphic effects, and plans to release new innovative products by the beginning of Q4 2008. Digital Anarchy is also considering development for related host applications like Adobe Lightroom and Apple Aperture.
Jim Tierney, president of Digital Anarchy, said, “We have been a leader in the After Effects and related markets since 2001, but have decided to focus on the Photoshop and digital photography markets. We’re excited about some of the opportunities there and are looking closer at current customer needs. Developing more creative and productive technology to service the wide variety of Photoshop artists and digital photographers is an important part of our strategy moving forward. In making this decision, it was important that we find a company who would take excellent care of our current film/video customers, and we think Red Giant Software is that company.”
Photoshop Products Kept; Video Products Sold.
The sale of its video products will not affect Digital Anarchy’s Photoshop customers. Digital Anarchy has retained its full Photoshop product line and will continue to provide the quality software and support that the company is known for. These Photoshop products are: Primate Chromakey, Backdrop Designer, Knoll Light Factory, and Texture Anarchy. All sales and support questions for Photoshop products should be directed towards Digital Anarchy at www.digitalanarchy.com
Digital Anarchy has sold the following video products: 3D Assistants, Data Animator, Anarchy Toolbox, Geomancy, Psunami Water, Text Anarchy, ToonIt!, Microcosm, Color Theory, PlasmaFX, Chaos Stock and Knoll Spark Pack. Already a recognized video plug-in company, Red Giant Software has rebranded and reissued some of the Digital Anarchy products, and pulled others off the market temporarily for future re-release. All sales and support questions for video products should be directed towards Red Giant Software at www.redgiantsoftware.com