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BenQ launches CinePrime HT5550, its new true 4K UHD HDR Cinema projector

Building on the success of the CinePro HT9060 home cinema projector, the new CinePrime HT5550 is now available, priced at $2,499. It’s your ticket for 4K UHD HDR movies at home.

BenQ launches new true 4K UHD HDR Cinema projector

Being capable of precisely reproducing 4K UHD HDR movies is essential if you’re to see movies as the director intended them to be seen. BenQ has a new projector to help you: the CinePrime HT5550.

BenQ was at NAB 2019 with its line up of professional monitors, including the brand new SW270C and models as the BenQ PV270 , BenQ SW271, BenQ SW320 or the BenQ PV3200PT video editing monitor, featuring a display with 32″ 4K UHD IPS technology and 100% Rec. 709 color space for photo and video editing, giving users a crisp and clear viewing quality. Prior to the event, the company announced the CinePrime HT5550, a home projector that represents the other side of the quest for high resolution and precise color.

Having a high-end video editing monitor on one end justifies having a good cinema projector on the other end, and that’s what the new CinePrime HT5550 represents. This is the latest 4K DLP projector in BenQ’s home cinema portfolio capable of precisely reproducing 4K UHD HDR movies. Perfectly suited for dedicated home theaters and living rooms, the projector combines BenQ’s HDR-PRO and CinematicColor DCI-P3 technologies to achieve all the clarity and depth of HDR content and 100% coverage of Digital Cinema Initiatives (DCI)’s DCI-P3 wide color gamut standard to deliver the picture just as the director intended.

BenQ launches new true 4K UHD HDR Cinema projector

Rise above competition

“For film buffs, it’s all in the details. However, achieving true cinematic quality has been expensive and technologically out of reach for all but the best home theaters,” said Bob Wudeck, senior director, business, education and CinePro solutions at BenQ America Corp. “The CinePrime HT5550 sets a new benchmark with BenQ’s color accuracy and HDR capabilities to create a movie experience that’s truly gratifying for movie enthusiasts of all levels.”

The HT5550 CinePrime projector delivers true 4K performance with 3840×2160 resolution and 8.3 million distinct pixels for each frame. Utilizing, says BenQ, “a pristine 4K-optimized optical system with six structured groups of all-glass lens elements for brilliant light transmission and ultimate image quality, the HT5550 produces spectacular clarity and sharpness across the entire screen.”

The new unit “rises above the competition”, says BenQ, adding that “the projector blends real 4K resolution with the digital cinema industry’s lofty DCI-P3 color standard, framing the ideal setting to view the latest 4K Blu-rays in glorious authentic colors as envisioned by filmmakers. Through BenQ’s exclusive CinematicColor technology, the 4K UHD HDR projector provides 100% coverage of the super wide DCI-P3 color space and 100% of Rec. 709, backed by individual factory color calibration reports, ensuring Delta E≤3 color accuracy.”

BenQ launches new true 4K UHD HDR Cinema projector

The same DLP chipset used in 90% of digital cinemas

In addition, BenQ’s proprietary HDR-PRO technology brings HDR capabilities to projection. Supporting both HDR10 and HLG formats, HDR-PRO incorporates auto color and tone mapping techniques to offer superior brightness and contrast ranges as well as ideal image optimization, bringing out stunning 4K clarity and depth for vividly natural and realistic video quality.

For film buffs seeking sophisticated and customized cinema experiences, BenQ’s proprietary CinemaMaster Video+ technology brings commercial quality digital cinema to the home with motion-adaptive 4K pixel enhancement, gorgeous color enhancement and natural flesh-tone rendition. Its modern, compact profile and light weight along with short throw, biz zoom and lens shift features facilitate installation and placement versatility.

Ideal for any home theater, its generous 1.6X big zoom and 2D horizontal and vertical lens shift fit a wide range of home cinema possibilities. Powered by the world-renowned and Academy Award-winning DLP chipset that’s used in 90% of the world’s digital cinemas, it also delivers long-lasting picture quality with precise colors and razor-sharp clarity without maintenance or degradation.


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Journalist, writer and photographer since 1979, both print and online, with a vast experience in the fields of photography, software, hardware, web, aviation, History, video games, technology, having published content in almost all Portuguese newspapers…

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