exposure

How to Make Money Shooting Video

How to Make Money Shooting Video

We all love being creative, acquiring new gear and when the phone rings with a paying client.  The question is how do you find clients? How much should you charge…

How To Use The ETTR Technique To Maximize Your Dynamic Range

How To Use The ETTR Technique To Maximize Your Dynamic Range

Arguably the most effective exposure technique for retaining maximum dynamic range with modern digital cinema cameras is to simply “Expose To The Right”. While many of today’s cinema cameras…

The Sensation of White: Why I Set Zebras for 90% White Instead of White Clip

The Sensation of White: Why I Set Zebras for 90% White Instead of White Clip

The days of setting exposure with zebras set at white clip are most likely over. Here’s a new technique I’m trying out that works very well…