SanDisk presented at IBC and now at Photokina the world’s highest capacity SD Card. Their new SanDisk Extreme PRO SDXC UHS-I Memory Card 512GB for high performance video and photo capture, enables capture of 4K Ultra HD, Full HD video and fast-action photography. But there is also an upgraded CFast 2.0 that attracts the attention of names as ARRI, Atomos or Blackmagic Design.
The new 512GB SD Card, which increases SD card capacity by 1,000 times in just over a decade (Sandisk launched their first 512MB SD card in 2003), is designed to meet the demands of industry professionals who require the most advanced gear available for shooting 4K Ultra High Definition (3840x2160p) video, Full HD video (1920×1080)1 and high-speed burst mode photography.
SanDisk’s most powerful and highest capacity SD UHS-I memory card yet, the 512GB card delivers write speeds up to 90 MB/s and UHS Speed Class 3 (U3) recording speed for high resolution, real-world color and stutter-free 4K Ultra HD video. Transfer speeds up to 95 MB/s move data quickly for efficient post-production workflow. It should be understood, states SanDisk, “that 4K Ultra HD (3840×2160) and Full HD (1920×1080) video support may vary based upon host device, file attributes and other factors and that UHS Speed Class 3 designates a performance option designed to support 4K Ultra HD video recording with enabled UHS host devices.”
The 512GB SanDisk Extreme PRO SDXC UHS-I card delivers both the speed and capacity needed to support 4K Ultra HD video capture, enabling users to shoot tremendous amounts of content without disrupting the moment.
“As an industry leader, SanDisk continues to push the boundaries of technology to provide customers with the innovative, reliable, high-performance solutions they have come to expect from us,” said Dinesh Bahal, vice president, product marketing, SanDisk. “4K Ultra HD is an example of a technology that is pushing us to develop new storage solutions capable of handling massive file sizes. The 512GB SanDisk Extreme PRO SDXC UHS-I card is a tremendous advancement that enables professionals to reliably store more content on a single card than ever before.”
“The new 512GB SanDisk Extreme PRO UHS-I card offers incredible speed and capacity,” said Grant Petty, CEO, Blackmagic Design. “Our Pocket Cinema Camera customers shoot in every type of circumstance and location, and get amazing wide dynamic range RAW images capturing the brightest highlights and darkest shadows at the same time. The additional capacity of the SanDisk Extreme PRO UHS-I card will extend the creative freedom for our customers shooting in RAW and open up the ability to use wide dynamic range RAW files with even more productions.”
The SanDisk Extreme PRO UHS-I SDHC/SDXC memory cards are available worldwide in capacities of 512GB, 256GB and 128GB. The 512GB Extreme PRO SDXC UHS-I card will be available for $799.99 (MSRP).
The new SD card is not the only news for videographers that SanDisk had for the IBC and now the Photokina. The company unveiled significant upgrades to its SanDisk Extreme PRO CFast 2.0 memory card and announced that the SanDisk Extreme PRO SSD has been qualified for 4K capture. For professionals looking to store and edit 4K video, SanDisk Extreme PRO SSDs deliver up to 550 MB/s sequential read speeds that give professionals the 24/7 consistent performance they need for the most demanding and graphic-intensive applications. The SanDisk Extreme PRO SSD is, according to the company, ideal for working with large files, such as 4K Ultra HD1, because it delivers the necessary speeds and data safety. The SSD’s performance and value have been recognized by Atomos and Blackmagic Design, and it is now qualified by both companies for 4K RAW and 4K ProRes capture in each company’s top products.
As a follow-up to the world’s first CFast 2.0 card, launched in 2013, the upgraded SanDisk Extreme PRO CFast 2.0 card will power the next generation of high-performance cameras and camcorders. The 128GB card delivers shot speed of up to 440MB/s and data transfer speeds of up to 515MB/s for extreme workflow efficiency. Additionally, the SanDisk Extreme PRO CFast 2.0 card combines the speed, capacity and performance needed to record cinema-quality 4K video (4096x2160p) in storage capacities of up to 128GB, making it the right choice for demanding professionals.
Recognizing the industry-leading performance and reliability of SanDisk’s CFast 2.0 products, leading motion picture equipment manufacturer ARRI has named the SanDisk Extreme PRO CFast 2.0 card as its card of choice for its ALEXA and AMIRA cameras. Industry leaders ARRI, Canon, Hasselblad, PhaseOne and Leica, and video technology pioneers, Atomos and Blackmagic Design, are strong supporters of the CFast 2.0 standard.
“We are happy to work with SanDisk to move the CFast 2.0 standard forward, as it aligns with our commitment to offer the most efficient workflows possible to our customers,” said Stephan Schenk, managing director at ARRI. “Our ALEXA and AMIRA cameras were the first to implement CFast 2.0 recording, which brings a range of production benefits. CFast 2.0 opens up creative opportunities through longer recording times and higher frame rates with top-quality codecs, all at an impressive price/performance ratio.”
“The performance of the SanDisk Extreme PRO cards is amazing, and we are incredibly excited by what they will allow our customers to do,” said Grant Petty, CEO, Blackmagic Design. “URSA is the world’s first digital camera designed around a user-upgradable sensor and lens mount, and a critical part of its design is the use of a dual CFast 2.0 recorder for nonstop recording. With these new SanDisk cards, our customers can dual-record and capture at incredible speeds.”
SanDisk understands that pro-level performance is required for heavy workloads and effective multi-tasking. For professionals looking to store and edit 4K video, SanDisk Extreme PRO SSDs deliver up to 550 MB/s sequential read speeds that give professionals the 24/7 consistent performance they need for the most demanding and graphic-intensive applications. The SanDisk Extreme PRO SSD is ideal for working with large files, such as 4K Ultra HD, because it delivers the necessary speeds and data safety. The SSD’s performance and value have been recognized by Atomos and Blackmagic Design, and it is now qualified by both companies for 4K RAW and 4K ProRes capture in each company’s top products.
“Reliability in the field is a cornerstone of Atomos products and a reason why SanDisk is one of our closest partners for capturing ProRes and DNxHD to an affordable SSD”, said Jeromy Young, CEO Atomos. “With the emergence of our 4K Shogun recorder, we are excited to extend certification for the SanDisk Extreme PRO SSD.”
The new SanDisk Extreme PRO CFast 2.0 memory cards will be available at select photo specialty stores in October. The SanDisk Extreme PRO SSDs are currently available online and purchasable through SanDisk’s worldwide network of authorized distributors and resellers.