Art Adams - Director of Photography

Cinematographer Art Adams shoots spots, visual effects, web/interactive/mobile and high-end marketing projects. His website is at http://www.artadamsdp.com.

Art has been published in HD Video Pro, American Cinematographer, Australian Cinematographer and Camera Operator Magazine He is a current member of the International Cinematographers Guild, a past member of the Society of Camera Operators (SOC), and an industry consultant and educator. He lives in the San Francisco Bay Area.

Train your eyes to see color, the easy way

Train your eyes to see color, the easy way

Color awareness is a learned skill. All you really need is a car. The human brain is a funny thing. For the longest time I was aware of color in…

Opening titles: commercials that sell a series

Opening titles: commercials that sell a series

The art of the opening title sequence is flourishing like never before. The best ones contain clues, “Easter eggs,” as to the theme of path of the series…

Art of the manual white balance

Art of the manual white balance

White balancing a camera is only half the story. Now we have to white balance our lights. Back in my Betacam days I learned that one of the easiest ways…

Three beautiful TV shows you probably aren’t watching

Three beautiful TV shows you probably aren’t watching

I’ve worked on episodic television. I know how fast it moves. That’s why I’m amazed at how good recent TV shows tend to look…

Halloween 2017 movie recommendations

Halloween 2017 movie recommendations

“Terror is smelling a corpse, while horror is finding it.” Gothic fiction defines these terms as very different things, and until recently I didn’t know how…

Current thoughts on current lenses

Current thoughts on current lenses

Near perfect lenses are easy to find these days. The problem is… I don’t want them. I want lenses with character. A while back I wrote this…

Reality: it’s completely overrated

Reality: it’s completely overrated

There’s no such thing as a reality show, only unreality shows. The more unreal, in some cases, the better. Back in the early 2000s all of my corporate…

Defining “The Cinematic Look”

Defining “The Cinematic Look”

Many of us talk about “the cinematic look” without defining what it is. Here’s my take. For a Mother’s Day outing, my spouse, in-laws and I went…

Lenses: My Likes, Dislikes, and the Return of the Cooke Speed Panchro

Lenses: My Likes, Dislikes, and the Return of the Cooke Speed Panchro

Every lens has a feel and a purpose. Some reproduce the world perfectly, some imperfectly. They all have their place, but I have come to appreciate “imperfect” over…

A Guide to Shooting HDR TV: Day 6, “How the Audience Will See Your Work”

A Guide to Shooting HDR TV: Day 6, “How the Audience Will See Your Work”

This is the sixth installment of a six-part HDR “survival guide.” Over the course of this series, I hope to impart enough wisdom to help you navigate your first…