In 1988, Westcott patented the Apollo™ product. Now, in 2011, Westcott is excited to announce the re-launch of the Apollo™ line. With a revamp of a 20+ year-old logo along with the addition of two new products, the Apollo™ line is still one of the most amazing and portable light modifiers on the market to date. Because of customer requests, Westcott is adding the Apollo™ Orb and Strip.
The new Apollo™ Orb (#2336) is a mid-sized softbox that offers soft lighting effect for portrait and on-location photography. With a 36″ diameter, the Orb is ideal as a main light as well as a fill. Containing a recessed and removable front diffusion panel, it provides soft, directional light and allows for easy light feathering. No adapter ring necessary, this softbox fits on any standard umbrella receptacle. The Apollo™ Orb (#2336) sells for $129.90.
The new Apollo™ Strip (#2337) is a lightweight modifier perfect for controlling the light. Measuring 16″ x 20″, you will have the versatility of a softbox with practically no setup. Built on an umbrella frame, the Apollo™ Strip is perfect as rim, accent, hair or main light. The Strip also maintains perfectly even light with virtually no fall off from center to edge as well as providing a soft diffused light with a removable diffusion panel.
The Apollo™ Strip sells for $129.90.
The already famous 28″ Apollo™ (#2334) is also receiving a makeover. The name of the 28″ Apollo™ will be changing slightly to the Apollo™ Medium. Also, all new Apollo™ Medium modifiers will have a removable diffusion panel. A few upgrades to the Medium have also taken place such as a more durable fabric, more reflective silver interior as well as some slight rib modifications to insure longer lifespan of the Apollo™ Medium. The Apollo™ Medium (#2334) sells for $149.90.
Each of the new Apollo™ items can be found on our website as well as dealers across the country. To find a dealer near you, visit our website www.fjwestcott.com and click on ‘Dealer Locator’.
About The F.J. Westcott Company
The F.J. Westcott Company is an industry-leading producer of photography and video lighting products. Founded in 1899, F.J. Westcott pioneered the photography light control industry, and today offers a complete portfolio of lighting equipment, light modifiers, backgrounds and accessories to professionals, enthusiasts and consumers. Headquartered in Toledo, Ohio, F.J. Westcott consists of brands including Westcott® professional lighting equipment, Photo Basics® enthusiast and educational lighting products, and a background rental service RentScenicBackgrounds.com.
For more information, on F.J. Westcott, please visit www.fjwestcott.com or call (800) 886-1689. You can also follow us on Twitter and Facebook.