Rockstar energizes its brand with dynamic videos

Rockstar energizes its brand with dynamic videos 1

From athletes to rock stars, Rockstar Energy Drink is made for people who live active lifestyles. Available in more than 30 countries, Rockstar has sold billions of cans worldwide. Like its name suggests, Rockstar is a brand built on excitement and action, and the company reaches its audience by sponsoring a wide range of sports […]

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Top 20 Awards That Accurately Depict Filmmaking

Top 20 Awards That Accurately Depict Filmmaking 2

Today marks the 87th Academy Awards, where filmmakers are honored by peers for their finished work. Which got my colleague Kendal Miller thinking…last night he tweeted “What are your ideas for Oscar categories that more accurately depict the actual filmmaking process?” Here are the top twenty picks from the #RealWorldOscars hashtag.   #20 – AKA the […]

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Day 22 #28daysofquicktips – Add a Specific Track Number in your Avid Media Composer Timeline

Day 22 #28daysofquicktips - Add a Specific Track Number in your Avid Media Composer Timeline 3

This reader submitted Quicktip actually came from two different editors out there and it is a shortcut that I wasn’t aware of: a way to add a specific Media Composer track number beyond the next sequential number. This Quicktip was another for Avid Media Composer submitted by Josh Short of EditVideoFaster.com along with his key […]

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Day 21 #28daysofquicktips – Use EDL Comments to View Notes in Avid Media Composer Timeline

Day 21 #28daysofquicktips - Use EDL Comments to View Notes in Avid Media Composer Timeline 7

There’s an old feature hanging around Avid Media Composer that is a holdout from the days of linear online editing that can be an alternate way to make notes to yourself right in the timeline. Probably the most common way for an editor to make a note to herself would be via Media Composer Markers/Locators. […]

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Day 20 #28daysofquicktips – ALT (Option) + U to re-enter Avid Media Composer Trim mode

Day 20 #28daysofquicktips - ALT (Option) + U to re-enter Avid Media Composer Trim mode 15

Today we have another reader Quicktip for Avid Media Composer (these have been pouring in from the Avid editors out there) from Alain Dessauvage about an old favorite timesaver around Avid’s Trim Mode that I bet a lot of people don’t know. It only really takes a sentence to tell you have to use this […]

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Find Out How the Pond5 Public Domain Project Helps Content Creators Make History and Make Media

Find Out How the Pond5 Public Domain Project Helps Content Creators Make History and Make Media 18

Last month, Pond5 broke down barriers that have existed forever with the announcement of their Public Domain Project. The collection is a gathering of copyright-free multimedia content that’s accessible for search, download and use – and all completely free. “Free” is word that gets the attention of content creators like no other, because so […]

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Exploring Workflow, Storage & Archive in M&E – Value Propositions for All

Exploring Workflow, Storage & Archive in M&E - Value Propositions for All 23

As we continue to explore what workflow, storage & archive mean for professionals in media and entertainment, it helps to gain some perspective around how individuals and companies of all sizes handle these issues. So we talked with Ian Hamilton, CTO of Signiant, who has been an innovator and entrepreneur in Internet infrastructure and applications […]

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Day 19 #28daysofquicktips – Using the Scratch Removal Tool as a shortcut in Avid

Day 19 #28daysofquicktips - Using the Scratch Removal Tool as a shortcut in Avid 26

Today’s Quicktip is another Avid Media Composer reader tip sent to us by Ra-ey Saleh. It’s an big timesaving tip if you have to use the Scratch Removal tool to remove artifacts from a single frame in your edit. I have to admit that I’ve rarely had to use the Scratch Removal tool during my […]

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UPDATE: Join Jeff Greenberg as He Explains How Professionals Can Speed Up Their 4K Workflow

UPDATE: Join Jeff Greenberg as He Explains How Professionals Can Speed Up Their 4K Workflow 29

Questions around how professionals can and should utilize 4K are as pervasive as ever. What sort of hardware requirements are needed for a 4K production? Will you need to upgrade or install different software? Are you working as efficiently as possible in your 4K production? Post-production consultant Jeff Greenberg is someone who has the answers […]

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Zeiss VR ONE Headset Wins iF Design Award

Zeiss VR ONE Headset Wins iF Design Award 34

The Virtual Reality headset that creates a virtual movie theater for you to watch films, was chosen by an international expert jury that assessed almost 5,000 entries from 53 countries. Priced at $99, the Zeiss VR ONE is available for iPhone 6 and Samsung Galaxy S5. “The iF Design Award rewards our efforts to develop […]

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