Part 3: Transmedia is a Mindset, Not a Science

MD_Variables.jpg

We left off establishing the new reality of the entertainment industry. There is no longer a traditional network model. Digital has completely disintermediated traditional narrative structures forever. The audience is the new “channel” for the content we create. And finally the responsibility of enabling these types of transmedia environments has become a huge task placed […]

Read More… from Part 3: Transmedia is a Mindset, Not a Science

The Shallowing Hypothesis

poolpic.png

Source: Doug Ward Storytellers are challenged with capturing the essence of a story and delivering it to their audience in a convincing way. Story elements might include a mood, a subtle emotion or a moment of shock and surprise. Transmedia authors have the same challenges but they face an additional challenge in picking the appropriate […]

Read More… from The Shallowing Hypothesis

Useful Tools for Editors: After NAB Edition

ProResHelper1.png

Another NAB has come and gone so things can begin to get back to normal. With that end to NAB let’s have a new entry into the Useful Tools for Editors category with our After NAB Edition. We talk PCs, relinking, keyboard emulators, slideshows and (of course) FxFactory. PRHelper for PC – for encoding ProRes […]

Read More… from Useful Tools for Editors: After NAB Edition

After Effects ExtendScript Training: Ep. 5

After Effects ExtendScript Training: Ep. 5 16

Welcome to episode 5, this week we will be accessing renderqueue items, templates, outputmodules, as well as the file output name and path. I will also be taking the single item access approach from last week and will now show you how to access multiple items. To do this we will be writing a lot […]

Read More… from After Effects ExtendScript Training: Ep. 5

Premiere Pro News Notes #01

Premiere Pro News Notes #01 18

This is the beginning of a series of as-they-come notes on news of assorted Premiere Pro tutorials, tips, and related tools. As a reminder before go/AdobeNext next week, Richard Harrington has a Premiere Pro Technology Preview at Lynda.com and Josh Weiss has a similar number of tutorials for free at reTooled. For more on the new […]

Read More… from Premiere Pro News Notes #01

Visualizing hard drive speeds with the Blackmagic Disk Speed Test

disk-speed-icon.png

I was having a discussion with some students recently about hard drive speeds and why it’s important to have a fast drive for editing. All the discussion of data rates and different types of connections can only go so far as students new to editing need to see that speed in action. The Blackmagic Disk […]

Read More… from Visualizing hard drive speeds with the Blackmagic Disk Speed Test

MSNBC mainstreams the radio/TV term “rundown”

MSNBC mainstreams the radio/TV term “rundown” 20

Although the word “rundown” is used in baseball and in common US English as a “quick summary of main points of information”, its very unique meaning in radio and TV production has been (up until very recently) unknown beyond media professionals. In fact, many media professional who haven’t worked in live production (especially live news) […]

Read More… from MSNBC mainstreams the radio/TV term “rundown”

Storytelling is Not Broken. Transmedia Should Not Try to Fix It.

UNGA.jpg

The first story told by humans probably went something like this: Unga go behind big rock. Saber-tooth tiger go behind big rock. Unga scream. The end. We evolved the capacity for telling and interpreting stories as an important way to learn things from other humans. This created a fundamental relationship between two parties, storytell-er(s) and […]

Read More… from Storytelling is Not Broken. Transmedia Should Not Try to Fix It.

After Effects News Notes #01

AEES_Ep_1_2_3_t.jpg

This is the beginning of a series of as-they-come notes on news of assorted After Effects tutorials, tips, and scripts & plug-ins. In the last several weeks, Mylenium has written on a variety of possible issues some will face with the initial Cinema 4D features of the Next version of After Effects, which were discussed in-depth […]

Read More… from After Effects News Notes #01