Tweets from Avid’s Committed to the Professional event

No blockbuster news but there seemed to be a few surprises from what I could tell.


On Wednesday evening Avid held its Committed to the Professional event on the Warner Brothers Studio lot in Burbank California. The event was announced just over a week ago in a blog post by Avid’s CEO. I would have loved to attend the gathering but since it was in California and I’m in Tennessee it just wasn’t meant to be. But there were some tweets that came out of the event by the #livetoedit hashtag.

UPDATE: More images and another tweet about 3rd party hardware.

Here’s the highlights (as far as images and twitter tweets) that I saw come out of this event. And I guess since the disclaimer image below was tweeted it’s appropriate to show it here:


This pic came from @quintessential the night of the event.

Here’s a few from @robtheeditor:

The choice between #avid and #fcp was never about $$$ it was about buzzwords that producers learned. #livetoedit

Avid’s educational plan is great $295 gets you 4 years of upgrades #livetoedit

3D, 7.1, new U.I., Kona, Decklink, Matrox, Bluefish support coming soon #livetoedit

That last one really made me do a doubletake but then @michaelkammes said this:

#livetoedit 3rd party I/O: no announcements, other than ‘we’re working with them for the future’

He also tweeted:

80% of pro systems are Avid, 50% of #Avid employees used to be in production #livetoedit

UPDATE: Here’s another tweet from @comebackshane that addressed the question of 3rd party products:

Third party hardware support (Matrox, AJA, BMD, MOTU)…Plugin support from more vendors (Red Giant)…external control surfaces… #avid


And then @dwolfmeyer tweeted this pic from a slide about just that.


Here’s a pic of what that new user interface for Media Composer may look like. Thanks to @robtheeditor for that one.

@quintessential had a couple worth noting:

#livetoedit future is 64bit, new interface, WILL NOT lose known features, keyboard short cuts, etc.

#livetoedit I think the new interface scared a lot of folks. Good thing they added, we will not be losing any features….


This was the Media Composer timeline that was shown at the event. Makes me wonder when we’ll see that version 6.0! This pic was from @quintessential as well.

And this one is from @jon_w_walker:

Tonight at Warner Bros #Avid throws their hat into the ring for new GUI. Let’s hope they don’t revolutionize editing. #LiveToEdit

This image from pietaricreative really says a lot:

And one more from pietaricreative that shows the new Media Composer UI:

In fact pietaricreative was instagramming a recap in pictures that includes pics of DNxHD 444 and 7.1 audio. Thanks for those pietaricreative.

And finally from @AvidTechnology:

Committed to professionals. #LiveToEdit

I guess everyone went out to party after that.

(Thanks to ItsMeMegatron for that marquee picture.)

Scott Simmons

Scott Simmons

Scott Simmons was born in rural West Tennessee and didn’t really realize that movies and tv had to be made by actual people until he went to college. After getting degrees in both Television Production and Graphic Design he was in one of the early graduating classes at the Watkins Film School in Nashville, Tennessee. During that time at Watkins he discovered editing. While most of his classmates in film school wanted to be directors, Scott saw real career opportunities in post production and took a job as an assistant editor after completing film school. In 1999, Scott took the leap into freelancing and in 2007 accepted a position as an editor at Filmworkers – Nashville. In 2005 Scott created The Editblog a website dedicated to all things editing and post-production which is now housed here at PVC. Someday he hopes to edit on a beach with a touch screen device, a wireless hard drive and a Red Stripe.