I’ve long been a fan of the concept of image recognition, especially in terms of mobile marketing and the potential it has when combined with today’s feature-packed smartphones. Problem is, several underlying technologies needed for mainstream image recognition have been either under-developed or simply non-existent.
With Google’s debut of its new Goggles visual search app, many of those barriers have been overcome. The concept of Google Goggles is dead simple- a user snaps a photo of an object around them, be it a book, building, text or any other object, and the app will return search results tailored for that object. Snap a photo of a book you’re interested in, for example, and goggles will return reviews, table of contents, links to purchase the book and anything else residing in Google’s index that might be relevant.
Granted, this type of thing has been around for quite some time, from several startups, but the difference here is the fact that Google’s enormous index is the centerpiece- an attribute that no startup in the image recognition space has ever had.
Continues @ http://www.mobilemarketingwatch.com
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