Resource constraints, constantly trying to drive leads with limited budgets to stay above water, moving of leads between systems (email, CRM, etc.) and manual tracking, trying to track various spreadsheets, CRM mixed systems, multiple departments to satisfy, sales/business demands, cost center not profit center, and so on…
Yes, these are many of the reasons marketing is still so manual today. Really, this needs to stop because the marketing function isevolving and it has to stay current in today’s business. Now it’s less about the brochures and vibrant colors, but more about the metrics and mapping marketing spend to revenue attained. To accomplish this without an army of people, marketers must start relying onmarketing automation, simple processes andless manual work between systems.
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