The old rules of innovations were:
1. basic R&D funded in academia
2. first non-grant revenue from defense
3. first commercialization from either finance or healthcare
4 a looong time later, trickle down innovation to consumer.
That flow changed during the social media era.
Social Media Innovation Flow
The social media wave seemed to reverse that:
1. consumer adoption
2 enterprise adoption (“enterprise 2.0“)
3. academics study the societal impact (“technology gets socially interesting when it is technically boring” as Clay Shirky puts it).