JP Rangaswami, musing aboutsocial objects and why social objects arecreated by our stories, lives and shared experiences, not the content.
If you’ve ready anything I’ve written about thephotography business, ormarketing through experiences, or the value ofcontext, you’ll understand why JP Rangaswami’s thoughts resonate so deeply with me.
You know what makes an object “social”? We do. Without us there is no “social”, even if we use objects to extend and enhance that socialness.
Photographs are social objects, which is why it would come as no surprise if Facebook now had more photographs than Flickr. Films are social objects. Songs are social objects. Books. Sporting events. TV programs. Concerts. They’re all social objects.
When we see lists like that, we can start believing that all social objects are “content”, which gets the “rightsholders” of content salivating up the wazoo. Perish the thought.
Content is not what makes an object social. We do.
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