Although Web 3.0, also known as the semantic Web, is a conceptual technology many years from maturation, the industry is already beginning to see how it might play out in the enterprise.
In the semantic Web, all content — whether it’s text, images, video or something else — will have descriptors that bring meaning, context and relevance to it. Smart search engines will infer what users are looking for and will comb the Internet to find only the information relevant to the user’s query.
For enterprises in this new era, traditional approaches to content, document and digital asset management are no longer enough. Instead, organizations need to find a way to harness their social intelligence and adopt a new way of thinking about knowledge management and search. Organizations need to be able to quickly harness the collective wisdom of its members, and use this wisdom to disambiguate and inform vetted content. The power of collaborative online communities can be used to add semantic understanding to enterprise content, which helps organizations improve productivity and search access, and, ultimately, become more competitive, innovative and effective.
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