Thought I’d take a look at viral video this week to explore how the qualities that make a video a viral success can apply to making your business video a success as well. Obviously, the likelihood of your business videos going viral are slim, thought the same qualities that launch a video into viral success, can have a similar impact on making your business video a success in connecting with your audience.
One thing we all in have in common is that we enjoy being entertained. While the main purpose of your video may be to inform more than to entertain, having an entertaining quality about it, will add to viewers experience and enhance their interest in sharing it with others in your target audience.
Today – The Fun Theory.
The first is the musical staircase video from Volkswagen. VW’s ad, called “The Fun Theory” was created by the DDB Stockholm ad agency. There will be several spots in the series, each focusing on “hidden camera” style clips that show how people can be motivated to change behavior when there’s a chance for fun to be had.