All the young dudes were out in force one sunny August weekend, when the Vans Downtown Showdown skateboard event rolled into Paris.
With €50,000 prize money at stake for the twelve teams in competition, the event promised to be serious fun. The live streaming specialists, 3XScreen Media, captured it all using NewTek TriCasters, 3Play instant replay and LiveText graphics.
Van’s designs and distributes a wide range of specialist shoes and apparel targeted at the skateboarding community, both skaters and fans. The brand is promoted using a packed calendar of sponsored global events and a constantly updated Web and social media presence. Vans’ brand strap line is “off the wall” and the coverage for the event, just like their in-house VOD channel at http://www.offthewall.tv/, needs to promote the brand as young and exciting, urban and immediate.