“Need to know…” drives much of the marketing conversation. Who’s listening, what’s competition saying, reach and extended reach. For Twitter to evolve to a useful B2B platform, metrics must keep pace. So…you’ve succeeded a B2B Twitter initiative- whether as a client with a first internal campaign, or anagency profinallycoaxing clients to engage, or the marketing consultats whose careful coaching has tipped the balance. And results were positive. Where do you go from here?
Our observation is that the blush of starting is quickly followed by a “need to know…” about you your follower community compares to others and/or the competition; about which topics are trending up; about norms and numbers and what you don’t know that you should.
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