The annual TED (Technology, Entertainment, and Design) conference is a place where Big Thinkers gather annually to inspire and be inspired. I’ve been going through their online archive of talks for my own amusement and education, and sharing with you ones I found to be particularly interesting and relevant.
This week I’d like to share a talk by “Captain Organic” Ross Lovegrove of Studio X in Notting Hill, England. He is the celebrated designer of objects such as the iMac, Ty Nant water bottle, and Go chair. Ross is a proponent of what he calls “fat free” design that draws inspiration from natural forms – not just organic blobs in the name of nature, but shapes, processes, and sensibilities derived from the inner logic of natural objects. Although this talk is focused primarily on industrial design, those who are designing logos, 3D objects, or who just want to be inspired about someone deeply passionate about his field should enjoy it.
This talk is part of TED’s series Design Like You Give A Damn. Some who commented on the talk found Ross to be impractical at best and arrogant at worst; I found his laser-like focus on his ideals to be energizing.