Signature Primes

This week: ARRI at Koerner Camera in Seattle and Portland

This week: ARRI at Koerner Camera in Seattle and Portland

Technical Sales Rep Chase Hagen and I will be showing off the Alexa Mini LF and ARRI Signature Primes at Koerner Camera facilities this Wednesday, October 9 (Portland) and Thursday…

ARRI Signature Prime and Mini LF Event: Sim Video, Vancouver

ARRI Signature Prime and Mini LF Event: Sim Video, Vancouver

Come see me on June 6th at Sim Video in Vancouver, B.C., where I’ll co-present a session on ARRI Signature Primes with product manager Thorsten Meywald…

Quantifying the Large Format Look

Quantifying the Large Format Look

Large format is no longer out of reach of the average filmmaker, but the look is difficult to quantify. Naturally, that means I’ll give it a try. I…

Lens dynamic range: coatings, contrast and color

Lens dynamic range: coatings, contrast and color

There was a time in the distant past when I thought of lenses as transparent glass. Film and digital sensors have dynamic range, but lenses are merely optics. Right? Wrong…

Signature Primes vs. Ultra Primes: The Pixel-Peeper’s Guide

Signature Primes vs. Ultra Primes: The Pixel-Peeper’s Guide

For nine months I’ve been working periodically as a trainer for the ARRI Academy. Recently we added an Alexa LF to the class, accompanied by a set of…

Casting the look of a camera into glass

Casting the look of a camera into glass

Recently I had the pleasure of meeting with ARRI’s senior color designer, and I asked him the question I like to ask all camera manufacturers: “Why?&#8221…