Studying the Brain for Marketing Research – KnowThis.com: Marketing Tutorials, News, How-to and More.

Neuroscience: A New Perspective (Millward Brown)

When most marketers think of marketing research techniques they generally focus on traditional methods such as surveys, experiments and focus groups. While these methods continue to be at the top of the list of how marketers gather customer information, new technology-driven methods are increasingly gaining favor among a growing number of marketers. Some of these methods, such as website analytics, are already well established and necessary for managing many marketing decisions. But there are a number of others that have evolved over the last few years which marketers should watch closely.

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