Stephen Powers from Forrester recently ran a webinar (sponsored bySiteworx, Inc.) that looked at “10 Lessons Learned from Management at the Nexus of Your Marketing and Customer Experience Strategy.” Siteworx was kind enough to share the key take-aways from the event and a couple of things jumped out at me.
- The C in WCM stands for more than content: New web content management systems need to provide web analytics and community building tools among other things to be competitive.
- WCM can serve a multitude of channels: You’re not just creating content for a web site, but also mobile devices and even kiosks or TiVo.
- Your WCM tool needs to communicate with other enterprise systems: The WCM can’t stand alone. It needs to reach out to the CRM system, Digital Asset Management and other tools that service the enterprise.
Continues @ http://www.fiercecontentmanagement.com