While each customer will use DAM and judge its overall effectiveness differently, threads exist which can be measured
We probably have baseball andThe Sporting News to thank for the proliferation of statistics in all sports. Yet,Mark Twain once said there are lies, damned lies and statistics. Of course, he was speaking about to the persuasive power of numbers and about how people will either promote or ignore statistics based entirely on whether or not they support a position. This “truth” is the reason many baseball arguments have never been settled.
Let me tell you something. Statistics are not going away. An entire industry of sports fantasy leagues is now flourishing because somebody found a way to get people to “compete” using statistics. It is human nature. You compare your stats to everyone else’s to find out where you stand. Marketers and creative folks are no different. They want to know how they compare to others, including their use of digital asset management (DAM). We are well down the path of being able to begin providing this kind of information and have it be meaningful.
As a Software-as-a-Service (SaaS) provider, we are in the unique position of having access to an aggregation of all of our customer’s data. We know we have more than 50,000 users from 120 different countries. We see the amount of downloads taking place fordigital content. We see what content is being used and repurposed. We see how much data is being consumed. We are literally sitting on a goldmine of data. It should be no surprise that marketing or brand managers would be interested in knowing what that data says.
Continues @ http://software.broadcastnewsroom.com
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