NAB 2009, Las Vegas, April 20-23 – Sony Professional today announced that the Irish National broadcaster, TG4, has selected Sony Professional to deliver and manage a major migration to digital asset management (DAM) technology.

The transition to a new Media Asset Management (MAM) platform is part of TG4’s commitment to remain at the forefront of innovation and to continuously seek to improve its production, storage and delivery systems through the deployment of efficient IT technologies.

TG4, in partnership with Sony Professional, are in the process of developing and deploying file based workflows as part of the move to a fully integrated digital platform. The new MAM system will provide TG4 with the ability to digitize, archive and restore files internally at around four times faster than real time. TG4’s MAM system comprises a package of products providing integration between Channel Content Management (MediaGenix), application software (Pharos Mediator), and video server and storage systems (Omneon and Sony Petasite with LT04 storage).

“We are delighted to be helping TG4 respond to the changing media landscape and maintain its position as one of the most technically advanced TV stations in Europe. Moving to a digital asset management platform will enable TG4 to achieve significant operational efficiencies in managing content, from browsing, editing, retrieving and storing digital content directly from the desktop” commented Roy Shufflebotham, Sales Manager, Sony Professional.

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