Social media is a catch-all term for a range of disciplines unceremoniously clumped together. I divide this world into two distinct types of activity: manual and algorithmic,writes Tony Effik.
Most of today’ssocialmedia is of the manual variety. All that activity on Twitter, those blogs, all those Facebook pages and updates, and all those sites that are open to comments and even votes are generally all manual, and usually co-ordinated by a community manager.
Social media in its current form is now over six years old but still lacks a killer business model. The goldrush currently around community management is interesting, as all brands will need some form of community management, which means there’s still more growth to come. Community management will be a key part of the killer business model, but it’s not the full answer.