Last week I went to theSemantic Conference in San Jose. Before I went there I was pretty new to the whole Semantic Web, so the conference gave me a chance to discover some interesting things.

One of the people I met at the conference isPeter Mika fromYahoo! Research. He is working onSearchMonkey, which is a service offered byYahoo! that lets developers and site owners represent search results in a more appealing way. Allowing site owners to create more enhanced results can give a boost to the relevant traffic to the website.

ASearchMonkey application consists of structured data and a PHP script. The data may be either cached or loaded at runtime. A number ofontologies are available to be used in these applications. One of those is theGoodRelations ontology byMartin Hepp (discussed byStijn in aprevious blog post). Although the entire Semantic Web movement has goals that go far beyond this kind of functionality, it is something quite helpful, and I am curious to see how it evolves.

Continues @ http://inside.collibra.com/?p=418