Reshaping the Way Organizations Think About Digital Asset Management | Barcamp Abidjan.

By definition, Digital Asset management (otherwise known as DAM) includes tasks and decisions relating to ingesting, annotating, cataloging, storage, retrieval, repurposing and the distribution of digital assets. DAM, in its earlier days, was referred to as optimizing, maintaining, thinning and exporting files. As digital libraries grew so too did the need to do more with the assets contained therein. DAM has since evolved to become an essential part of an organization’s business process for organizing rich media assets such as pictures, images, video and audio for storage, retrieval and distribution.

What Digital Asset Management Can Do For You

Many organizations are integrating DAM as part of their business-critical strategy for managing digital assets. They need dedicated solutions to help overcome operational and organizational challenges unique to them. DAM provides much needed centralization, optimizing workflow, virtual collaboration and seamless integration with other digital media applications so that there is minimal disruption to existing processes while maximizing business efficiencies. It ultimately helps organizations of all shapes and size work better, faster and smarter – giving them more time to focus on other mission-critical objectives.

This article gets broken down into what DAM can do for

• Broadcast, Media and Entertainment
• Print and Publishing
• Advertising and Marketing Agencies
• Educational Institutions

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