The term “Content Analytics” has been coined to cover a range of advanced search and content reporting technologies. For this report, we found that organizations could derive much higher business value from content analytics tools than from simple search-engines. Sophisticated content reporting across text documents and rich media file-types has created the opportunity to report and research across unstructured content, bringing the same capabilities of strategic insight and improved decision-making as Business Intelligence (BI) reporting brings to structured content.
Relatively new as a recognized toolset, content analytics tools provide trend analysis, content assessment, pattern recognition and exception detection. In this report we have explored the user-perceived limitations of conventional search, and the potential savings that could be achieved by application of content analytics to a number of business scenarios such as fraud detection, asset protection, healthcare research and market monitoring.