Preparing for a Digital Asset System Implementation | Covalent Marketing.Posted by Liz Kaufman
As organizations become more technologically savvy, it’s only inevitable that they’re going to be creating more digital assets (images, logos, videos, etc.) in to the future. I believe it’s what we will do with these digital assets, after their initial use, that is going to separate the highly efficiently operating marketing production studios from those laggards, constantly repeating work efforts of the past – needlessly bleeding the company of operating expenses.
Now that most marketing departments have come to realize (and value) their campaign management and Marketing Resource Management (MRM) systems, so too, will they value a Digital Asset Management (DAM) system. And when your organization is ready, a DAM system will surely pay dividends.
Having just completed a DAM implementation it was apparent to me that the basic areas of a DAM implementation may not be apparent to everyone. In my mind there are seven fundamental areas to think about with every DAM implementation, regardless of what software is chosen:
- Asset Names