Why should I make a video RSS feed?
What makes open video so much better?
With video RSS and BitTorrent support you can deliver HD quality videos that simply can’t be streamed on the web. For well-produced content or more thoughtful video, TV quality or higher resolution means people will actually want to lean back and watch a show. Anything longer than a 5 minute clip starts to gets tedious in a web page.
The beauty of an open standard like video RSS is that you make it once and it works with any feed reader. Any feed that works in iTunes (a “video podcast”) will also work in Miro and other RSS players.
As TV moves online, we have a chance to make a system that’s more open and democratic than ever. There’s no reason that internet TV should continue to be controlled by a small number of corporations. We can do a lot better. A video RSS feed gives you the freedom to use any video hosting setup and gives your viewers the freedom to watch your videos from any video RSS reader.
Video creators — no matter who you are, open video works to your advantage.
Are you a big, well-funded creator?
Content companies and other well-funded or traditional-media creators want to reach as many eyeballs as possible. Miro is the leading open-source video RSS player and is growing very quickly. We’ve had more than 1 million downloads in the past year and expect over 3 million this year. If you want to reach the most serious and most engaged viewing audience, you need a video RSS feed.
Are you an independent professional creator?
If closed systems like Comcast or Joost prevail, creators will be held hostage to those distribution systems. Independent creators are particularly at risk of getting locked in to one company’s business model.
Are you an amateur or personal creator?
There are a lot of free video sites that provide free hosting and will even help creators put ads on their videos. This competition is wonderful: it expands choice, improves the kinds of offers that hosting sites provide, and gives creators the freedom to publish the way they want to. However, this competition is being threatened by the near-monopoly of YouTube— it doesn’t matter if Blip.tv or Revver or Vimeo offer things you like if you can’t reach your audience that way. To bring back freedom and competition, we need to separate the hosting site from the viewing site.
Video hosting services — level the playing field.
Are you a video hosting service?
Unless you’re YouTube, you don’t want to see one site monopolize video hosting. Ebay’s rise shows exactly what happens to competitors when a network effect gets so strong that all sellers (in this case, creators) and all buyers (viewers) are forced to use a single dominant website. The way to create competition in video hosting is to separate the viewing from the hosting using open standards. Video RSS is an excellent way to do this— you can offer a very high-quality experience to your users and you can syndicate your content our to many different viewing platforms.
Viewers — exchange your rose colored glasses today.
Do you watch videos with your computer?
There’s a lot of exciting video on YouTube, but imagine having every video sharing site on the internet available from a single location.
Video RSS feeds let you bring together video from any host. You get more diverse content and a freer media world. You also get HD-quality video, no streaming delays, and, most of all, a system that puts you in control. Open standards always work better for the customer. It’s that simple.
OK, I’m convinced!
What comes next?
- Download Miro and see open video in action, at GetMiro.com
- Find out about the standard Media RSS format, here
- Learn about making internet videos, publishing, and publicizing at Make Internet TV