New Rules of Custom Publishing – New Complimentary White Paper: Nine Strategies to Create a World-Class Content Marketing Company
The web and a continuing modification of buyer behavior (among other things) have changed the rules of what most people call the “custom publishing” industry. Traditional custom publishers, who profit from the creation and execution of customized content solutions for clients, must understand the new rules of custom publishing in order to survive. To help, I put together this complimentary white paper titled: The New Rules of Custom Publishing: Nine Key Strategies for Creating a World-Class Content Marketing Company.
Although this white paper is clearly targeted for publishers, or the providers of content services for marketing professionals, there is tremendous value for both marketers and publishers. This is especially true, since it doesn’t matter if you make your money off of publishing or not. We are all publishers…so we all need to understand what is going on in the marketing/publishing world in order to compete in it (with content).
Unfortunately, most custom publishers are still hanging on to older business models and, as such, are getting plowed down by those abiding by the new rules of custom publishing. That said, there is a huge opportunity for those organizations that do choose to adopt the new rules as part of their overall business strategy