Google and newspapers go way back. They’ve debated with the Associated Press over access to the AP’s content, created FastFlip in an effort to enhance the digital newspaper interface and brought articles to life with Living Stories thanks to pilots with national newspapers.

Varian is concerned less with revenue and advertising, as he is with the amount of time users have to read the news online. As he sees it:

One of the big challenges facing the news industry is increasing involvement with the news during leisure hours, when readers have more time to look at both news content and ads.

Continues @ http://www.cmswire.com