Service Oriented Architectures, (SOA) like XML content servers are changing existing publishing methods into custom publishing with digital publishing solutions. An XML content server makes your company’s content conversion and content management so much more manageable because all of your organization’s contentbase can be queried instantly and any content that you add to your contentbase, no matter the form or format can instantly be converted into XML without exhaustive reformatting.
Using a digital asset management system like an XML content server for digital publishing, helps businesses reach wider and more diverse audiences, especially younger generations who are very familiar and knowledgeable with Internet technology. When your company has access to all of its content, even the information that is once thought to have been buried, endless possibilities for new products are now possible. What’s more, avenues for delivering those products also increase because of new service oriented architectures built for Internet delivery.