As marketers leverage more cost-effective means of reaching their audiences, they should also adopt more cost-effective means of managing their digital media with Digital Asset Management solutions.
An Integrated Approach to Marketing
There’s a lot of evidence to show that digital marketing is more targeted, more impactful, and better tied to other vehicles and channels. More appealing to marketing executives is the opportunity that digital marketing brings with reporting, tracking and accountability. While many marketers are not entirely doing away with traditional marketing and advertising programs (TV, print, direct mail, etc.), they have shifted more focus on an integrated approach. Digital marketing helps marketers better engage customers to complement more traditional approaches targeting the masses. Digital marketing is often more cost effective, builds awareness quickly, fosters relationships and is measurable in ways traditional advertising just can’t match.
As companies make moves in the way they deliver their message and connect with customers to be more cost-effective, they should also make moves in the way they manage the content of their brand. The solution to being more cost-effective with how to manage that content is better known as digital asset management (DAM).