Pretty much every Digital Asset Management system out there today have the features needed to ingest, annotate and store digital assets. Most systems also provide tons of different ways to add metadata and permissions. No doubt, all available systems provide asset owners the functionality needed to manage their digital assets in one way or the other. But today that’s not enough. It’s not just about the asset owner any longer.

This is what a typical DAM system presents to a regular user:

The user can either enter one or many search words into a search field or browse using some sort of taxonomy tree.

This is however not Web 2.0 experience.

Continues @Marketing Technology Diary: A DAM 2.0 user experience, please.