marketing rules irrelevant in a time of content sharing

Going Viral With Your B2B Marketing: Q&A With David Meerman Scott
by Mack Collier

Published on May 6, 2008

David Meerman Scott is an online-thought-leadership and viral-marketing strategist whose programs have won numerous awards and are responsible for selling over one billion dollars in products and services worldwide.

He will be delivering the luncheon keynote on June 10, during the MarketingProfs Business-to-Business Forum 2008, Boston, June 9 & 10. He will discuss “B-to-B Viral Marketing: How to Trigger ‘Word-of-Mouse’ that Spreads Your Ideas for Free.”

Viral marketing has been all the rage in recent years: Companies are intoxicated with the idea of creating the next video that spreads across the Internet and becomes a viral sensation.

But for every successful viral effort there are countless attempts that totally miss the mark. That’s why every company that wants to learn more about viral marketing should consult an expert in the field such as David Meerman Scott.

Scott understands why ideas spread in a Web 2.0 world, and he educates his clients on why the “old school” rules of PR and marketing are totally irrelevant in a time of content-sharing on YouTube and Twitter.

Continues @ Marketing Profs

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