Marketing asset management systems that centralize the processes of accessing, creating and deploying marketing materials are key for corporate brand control and company-wide efficiency, according to a recently-released report by Aberdeen Group.
The benchmark report, Marketing Asset Management: Managing Brand Compliance in Distributed Marketing Environments, underwritten in part by Mail Print (http://www.mailprint.com), found that leading companies that deploy marketing asset management systems have been able to achieve a 24% average year-over-year increase in annual revenue, compared to a 2% increase in other companies.
One main finding of the paper is the additional benefit of combining marketing asset management with marketing campaign execution systems, which allows users to access and deploy marketing communications more efficiently.
Aberdeen’s research found that “best-in-class” companies were not only 52% more inclined to recognize the value of integration between stored content and a delivery mechanism, but also that 82% of these top performers use a solution that delivers both asset management and campaign execution, versus 40% of the industry average.
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