Macworld Expo SF 2011, 26-29 January

Save $10 on an expo pass, or 15% on a conference registration.

Shameless promotion time: Register for MWSF2011 using Priority Code AWM17046, and you’ll save $10 on an Expo-only pass ($15 instead of $25), or a 15% discount on any conference package. That’s a better deal than the “2011Deal” offer on the Macworld Expo home page.

It’s the usual thing: a four-day conference and a three-day expo at the Moscone Center in San Francisco. No, Apple won’t be there—Apple doesn’t do shows, silly—but all these folks will be showing their stuff, and there will be “over 130 sessions taught by industry experts, journalists and visionaries.”

And don’t you go saying that there won’t be anything to see except iPod cases. Why, in the past year, Apple came out with the iPad—so there will be plenty of iPad cases to see, as well. Besides, last year there were cool things like 3D overlay screens for iPhones, one of the first pico projectors to be seen in the wild, and lots of iOS apps (though way back then, we called them “iPhone apps”, hah hah, we were such rubes!).

Disclaimer: MWSF sent me an email saying that every time someone registers with that code, I get a reward point. I get enough points, I get kickbacks: discounts on Macworld merchandise, a free supersession, a $50 gift card, a free night at a conference hotel, and so on. So, yeah, I admit it: I probably wouldn’t have posted this posting without that consideration / blandishment / naked, shameless, all-out bribery. Now, I’m not telling you that you have to attend MWSF20100, but if you do attend and register with my code, you save some money, and I might get something out of it, too. Is that wrong? Is that evil? Does that make me a bad person? Discuss in the comments below…

Adam Wilt

Adam Wilt has been working off and on in film and video for the past thirty years, while paying the bills writing software for animation, automation, broadcast graphics, and real-time control for companies including Abekas, Pinnacle, Omneon, CBS, and ABC. Since 1997 his website,, has been a popular reference for information on the DV formats. He reviewed cameras for DV Magazine and started its “Technical Difficulties” column, and taught classes and led panels at NAB, IBC, and DV Expo. He co-authored the book, “Optimizing Your Final Cut Pro System”, part of the Apple Pro Training series. He currently writes for and, and creates iPhone apps like Cine Meter II and FieldMonitor.

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