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Is Marketing the Evil Empire?

Is Marketing the Evil Empire? | UX Magazine.

UX Magazine attended the 2011 IA Summit in Denver this year to interview conference speakers and attendees. In this video, interviewees respond to the question:

Is Marketing the Evil Empire?

We were expecting to get at least a couple of embittered responses, but instead found consistent opinions that marketing is misunderstood and should be treated as a partner rather than an adversary.

Continues @http://uxmag.com


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