As the onlineaward ceremonies and end of year achievements littered the festive period it was very noticeable to detect a craze of celebrating B2C success stories in regards to social media. Praise was heaped on companies like Coca Cola, Kodak and Pottery Barn for creatively using social media to engage their customers and make them feel like part of the family.
If you scour these lists of success stories however you’ll struggle to note many examples of B2B companies doing the same thing. My response to this would be, why?
Social media is absolutely set up for a B2B advantage. If anything, it should be far easier for B2B companies to gain that advantage using the web than it is for B2C. For one, the need to deal with vast amounts of content is largely eradicated because B2B orientated people canfocus on key decision makers as opposed to the mass audiences that B2C look to reach and influence.
- Social Media For The B2B Industry (twistimage.com)
- Today’s Twitter Tips and Other Topics of B2B Social Media (socialmediab2b.com)
- Does Social Media Make Sense for B2B Companies? [Marketing Cast] (hubspot.com)