IBC2025 attendees can check out at the AWS IBC Stand C90, Hall 5 a demonstration of next-generation news distribution and how the system being used transforms the way news is created, exchanged and monetized.

News organizations and broadcasters face more pressure than ever to capture, verify, and distribute real-time access to breaking news all day, every day to global viewers across a range of platforms and device types. In a next-generation activation at the International Broadcasting Convention (IBC) 2025, Reuters and Amazon Web Services (AWS)  demonstrated live content captured from the floor of the United Kingdom (UK) Parliament—replicated in near real-time to multiple news organizations simultaneously.

Using the open-source Time-Addressable Media Store (TAMS) API specification and AWS services including Amazon S3, AWS Elemental MediaConvert, and AWS Step Functions, Reuters and AWS will showcase how cloud-native collaboration and interoperability can significantly reduce of the time need to share content, lower associated costs, and transform the way news is created, exchanged and monetized. Additionally, AWS will show how TAMS can be integrated with Amazon Bedrock and TwelveLabs video understanding models to enable embedding of news content.

During the live demonstration, Reuters ingested UK Parliament feeds produced by the Parliamentary Broadcasting Unit, transmitted using TAMS to AWS, and then provided the content near instantly to broadcasting and distribution partners.

“Speed, accuracy, and trust are the pillars of Reuters visual journalism. By working with AWS, we’re turning camera-to-cloud from a concept into a working reality—moving high-quality footage from the field to our producers and customers in seconds,” Mahesh Ramachandran, Head of Technology, Reuters. “This isn’t just faster; it’s a fundamental shift in how we gather, edit and distribute video. With AWS’s TAMS-based cloud architecture, Reuters producers and Reuters News Agency customers can instantly access breaking news content, getting verified visuals to audiences sooner, at lower cost and with the flexibility to scale for any story, anywhere.”

“Our cost modeling suggests that TAMS can significantly reduce fast-turnaround workflow costs for organizations like Reuters, on top of time savings,” shared Chris Swan, Principal Solutions Architect for Content Production at AWS. “Since content in these frameworks is moving between Amazon Simple Storage Service (Amazon S3) buckets in short segments, transfers can be done in parallel instead of linear. What took two hours can be done in seconds, and metadata updates happen instantly.”

Here is more information about the solution in information shared by AWS and Reuters:

TAMS on AWS explained

Spearheaded by the BBC Research and Development (R&D) team, TAMS is based on the idea of storing short segments of media in an object storage service like Amazon S3, with an API to describe the segments and how they are inter-related. TAMS solves the challenges of taking a lift-and-shift approach to running fast-turnaround media workflows in the cloud. Adoption of TAMS means shifting away from file-based workflows that lead to content duplication and are difficult to scale. Using timing and identity as key primitives to describe media in the store allows organizations to build more content-centric workflows.

Today, when news agencies and broadcasters cover the same big story, they must deploy separate teams and resources. With unified interoperability on TAMS, one reputable organization can be the source of truth for content, increasing efficiency and freeing time and resources for elements that differentiate programming.

The open-source standard can be quickly adopted, with the API-driven functionality shaving weeks if not months off development timelines. It also helps reinforce audience trust and expands reach through broader, faster distribution of verified video content and reliable information. The real-time demonstration from Reuters and AWS marks a significant step forward for practical TAMS applications, which are quickly gaining traction in the broadcast industry.

“With TAMS, broadcasters can make more content available to end users faster, using the same internal resources,” added John Biltcliffe, Senior Solutions Architect at AWS. “TAMS can also help revolutionize the viewing experience by supporting self-serve features and deeper personalization, while making it more intuitive for media organizations to use AI for richer audience experiences.”

Evolving cloud-native collaboration

TAMS was first implemented by AWS for a fast-turnaround workflow at IBC 2024 as a proof-of-concept supported by the Cloud Native Agile Production (CNAP) project. CNAP is a collaboration between companies (including BBC, Sky, Adobe, Cutting Room, Drastic Technologies, Techex, and Vizrt) to advance the development and adoption of the TAMS open-source framework.

After experiencing the demonstration at IBC 2024, Reuters was eager to test out TAMS with its own implementation for real-time intercompany distribution. Reuters and AWS began collaborating in February 2025, and then enlisted BBC, CNN, Sky, and Elliott Media. Elliott Media represented for the Parliamentary Broadcasting Unit as part of a small working group to ensure the developed workflow would be effective industry wide. The resulting setup enables Reuters to make content available almost instantly to any broadcast or distribution partner.

“News broadcasters record everything just in case, and much of this content will be discarded,” explained Swan. “There will still be a need for live contribution for certain events, but using a TAMS approach with the cloud is much more efficient. Reuters records once, then its broadcast partners can access what they need after the event. Moving this workflow to the cloud also enables Reuters to produce more, or less, content as the news cycle dictates. It brings true flexibility and scalability to fast-turnaround workflows.”

The demonstration will leverage TAMS to store, query and access segmented media over HTTP. Working closely with the BBC, AWS teams built an interoperable framework that provides a single virtual store for live content. This makes it faster and seamless for creators to craft video highlights clips and packages for integration into live content, social sharing and other applications using their preferred toolsets and the AWS Cloud. Visitors to the AWS stand will be able to see a complete, fast-turnaround media workflow spanning low-latency video ingest through to playout—with file import and export, and web-based editing.

IBC2025 TAMS implementation
Reuters has long been committed to delivering trusted journalism with speed, precision, and global reach. Ahead of IBC2025, the news organization teamed up with AWS to prepare a next-generation solution set to modernize live fast turnaround workflows.

Live video feeds from UK Parliament, Reuters live feeds and Reuters produced short-form video on-demand (VOD) content were ingested directly into the Reuters TAMS store. From there, content is instantly and securely federated with an AWS TAMS instance, acting as a customer of the Reuters store.

This sets a new benchmark for how news can be produced and shared collaboratively across organizations in real time with no file transfers or duplicated storage. The demonstration also features AWS Partners Mimir, Adobe, Techex, Matrox, and CuttingRoom. The TAMS on AWS implementation is also integrated with video understanding models from TwelveLabs, in Amazon Bedrock, to create embeddings of news content in real time.

“TAMS is foundational for helping the broadcast industry advance AI understanding for live video,” noted Biltcliffe. “It brings all the pieces together by providing the customer with one ingest for all purposes, whether for social media, content production, archive or syndication.”