SaaS Adoption Surveys Often Overlook Audience Composition
Over the past year, analyst firms, tech media, and even mainstream business media have happily showcased positive news about SaaS adoption. The common theme remains clear – SaaS adoption moves beyond the tipping point in 2010. Cloud adoption will reach a tipping point in the next 12 months. All this bodes well for customers and SaaS providers as organizations now embrace SaaS as an acceptable deployment option in their apps strategy. Unfortunately, recentSaaS/Cloud adoption surveys continue to provide confusing and sometimes contradictory data about adoption. Close examination of these surveys reveal that not all adoption surveys are equally created. The unspoken question, who’s answering the surveys?
SaaS Decision Making Firmly In The Hands Of The Business Buyer
Anecdotally, business users drive SaaS decisions, while IT leaders remain skeptical. To validate this hypothesis, Software Insider conducted a quick survey of 100 Global 2000 organizations. Starting with the most senior IT leaders, the question was posed, “Are you using SaaS in your organization for major business processes?” (see Figure 1). Of the 46 organizations who responded, the procurement leaders were then asked the same question (see Figure 2). After comparing survey results, the following conclusions emerged:
IT leaders aware but hesitant on SaaS adoption. A little under a quarter of IT leaders (23.91% or 11/46) responded that they were using SaaS applications. Key applications deployed include CRM, strategic HCM, expense management and project based solutions (PBS). Delving deeper into these verbal and in-person interviews highlighted a desire to learn more about SaaS
Figure 1. IT Leader Responses Show Muted Adoption
Figure 2. Procurement Leader Responses Paint A Completely Different Picture