The rise of identity theft and copy right in fringement has become one of the biggest issues in the digital world today. Copyright owners are starting to become nervous ab out the future of digital assets and are finding way to manage them in order to protect the credibility and integrity of the digital business .
The production of iPods, CDs, DVDs, and MP3/MP4 has increased the demand for music and other digitally formatted recordings. Along with this come issues on digital asset in fringement and theft. These are some of the issues that must be addressed to stop the apparent “stealing” from the entertainment media businesses.
Digital asset is just as important other kinds of assets. They are legal and are pro tected by copyrights due to the fact that they are categorized to be in tellectual pro perty and were produced out of the curiosity and effort of people in the business.
Digital Asset management (DAM) has changed a lot to produce standards of the scope of its responsibilities in the digital world. It is basically responsible for variou s dig ital retrieval and storage activities. They store, download, export, and retrieve files from a highly protected security system that is used to safe-keep these information . It is also tasked to maintain the integrity of the system and help facilitate the storage and usage of such items.